Cravings can often feel like a relentless hurdle on the journey towards healthier eating habits. For many women, the temptation of a biscuit with a cup of tea or a late-night nibble can be all too familiar. Understanding why cravings occur and how to manage them is crucial in maintaining a balanced diet without feeling deprived. This comprehensive guide delves into the science behind cravings and offers practical strategies to help you conquer them effectively.
Understanding Cravings: Why Do We Get Them?
Cravings are intense desires for specific foods, typically high in sugar, salt, or fat. Unlike true hunger, which arises from the body's need for energy and nutrients, cravings are often driven by psychological factors and environmental cues.
Physiological vs. Emotional Cues
True Hunger: This is a gradual sensation that can be satisfied by a variety of foods. Physical signs include stomach growling, low energy, or lightheadedness. It's the body's natural signal that it needs nourishment.
Cravings: These are sudden and intense urges for specific foods, often unrelated to actual hunger. Cravings are typically linked to emotional states or habits and can be triggered by stress, emotions, or environmental factors like the sight or smell of food.
Common Causes of Cravings in Women
Hormonal Fluctuations: Hormones play a significant role in appetite regulation. During the menstrual cycle, levels of oestrogen and progesterone fluctuate, influencing hunger and cravings. For instance, many women experience increased cravings for sweet or high-carbohydrate foods during premenstrual syndrome (PMS). The NHS explains that hormonal changes can lead to mood swings and appetite changes.
Menopause: As women approach menopause, declining oestrogen levels can lead to weight gain and altered fat distribution. This hormonal shift may increase cravings and appetite, as noted by the British Menopause Society.
Stress and Emotional Factors: Stress triggers the release of cortisol, a hormone that can increase appetite and cravings for comfort foods. Emotional eating is a common response to negative feelings such as stress, anxiety, or sadness. The Mental Health Foundation highlights the connection between mental health and eating habits.
Dehydration: Sometimes, the body misinterprets thirst signals as hunger. Mild dehydration can cause feelings of hunger or cravings for salty foods, as the body seeks to balance electrolyte levels. Drinking enough fluids is essential to prevent this confusion, according to the NHS.
Lack of Sleep: Sleep deprivation affects hunger hormones like ghrelin and leptin, increasing appetite and cravings for high-calorie foods. A study published in the Journal of Clinical Endocrinology & Metabolism found that insufficient sleep can lead to overeating and weight gain.
Potential Underlying Health Conditions
Persistent or intense cravings might signal underlying health issues, such as:
Nutrient Deficiencies: Deficiencies in minerals like magnesium or zinc can cause specific cravings. For example, a craving for chocolate might indicate a magnesium deficiency.
Medical Conditions: Conditions like diabetes or hypoglycaemia affect blood sugar levels, leading to increased hunger and cravings.
If you're experiencing unusual or persistent cravings, it's important to consult your GP to rule out any underlying medical conditions.
Decoding Your Cravings: What Are They Telling You?
Understanding the possible meanings behind your cravings can help you address the root cause rather than just the symptom.
The Nutrient Connection
Sugar Cravings: May indicate low blood sugar levels or a need for quick energy. Opting for natural sugars from fruits or complex carbohydrates can provide a more sustained energy release.
Salt Cravings: Could be a sign of dehydration or an electrolyte imbalance. Increasing water intake and consuming foods rich in electrolytes like potassium and magnesium can help.
Fat Cravings: A desire for fatty foods might suggest a need for essential fatty acids, important for brain health and hormone production.
Emotional Eating
Cravings are often tied to emotions. Recognising this link is key to managing them.
Comfort and Reward: Foods high in sugar and fat stimulate the brain's reward system, releasing dopamine and serotonin, which can temporarily improve mood.
Stress Response: Stress can decrease levels of serotonin, leading to cravings for carbohydrate-rich foods to boost serotonin production.
Common Cravings and Potential Meanings
Understanding these potential meanings can guide you to make healthier choices that satisfy your body's true needs.
Taming the Tiger: Strategies to Manage Cravings
Managing cravings isn't about willpower alone; it's about adopting strategies that address the underlying causes.
Mindful Eating
Mindful eating is the practice of paying full attention to the experience of eating and drinking.
Importance of Mindful Practices
Awareness of Hunger Cues: Helps distinguish between true hunger and emotional cravings.
Enhanced Enjoyment: By savouring each bite, you increase satisfaction and may reduce the desire to overeat.
Reduced Emotional Eating: Mindfulness can help you recognise emotional triggers and choose alternative coping mechanisms.
Techniques to Improve Awareness
Mindful Breathing: Before eating, take a few deep breaths to centre yourself.
Eat Slowly: Put down utensils between bites, chew thoroughly, and focus on the flavours and textures.
Mindful Journaling: Keep a food and mood diary to identify patterns between emotions and eating habits. The charity Beat offers resources on mindful eating and overcoming disordered eating patterns.
Prioritise Hydration
Adequate hydration is essential for overall health and can help reduce unnecessary cravings.
Role of Hydration
Appetite Regulation: Water can help you feel full and reduce the likelihood of overeating.
Metabolic Function: Hydration is crucial for optimal metabolism, aiding in energy production.
Practical Tips
Carry a Reusable Water Bottle: Having water readily available encourages regular sipping throughout the day.
Set Hydration Goals: Aim for at least 6-8 glasses of water daily, as recommended by the NHS.
Flavour Your Water: Add slices of lemon, cucumber, or berries to make it more appealing.
Address Underlying Needs
Identifying and addressing the emotional or physiological needs behind your cravings is crucial.
Emotional Needs
Stress Management: Incorporate stress-reduction techniques such as meditation, yoga, or deep-breathing exercises. The Mind charity provides resources for managing stress and improving mental well-being.
Adequate Sleep: Aim for 7-9 hours of quality sleep to regulate hunger hormones.
Boredom Busters: Engage in activities that occupy your mind, such as reading, crafting, or exercising.
Healthy Alternatives to Emotional Eating
Physical Activity: Exercise releases endorphins, improving mood and reducing stress.
Social Interaction: Spending time with friends or family can fulfil emotional needs.
Creative Outlets: Activities like painting, writing, or playing music can be therapeutic.
Manage Your Environment
Your environment significantly influences your eating behaviours.
Environmental Strategies
Keep Unhealthy Foods Out of Sight: Out of sight often means out of mind.
Stock Up on Healthy Options: Keep fruits, vegetables, and healthy snacks readily available.
Meal Planning: Plan meals and snacks ahead of time to reduce impulsive eating.
Mindful Shopping: Shop with a list, and avoid aisles that contain your trigger foods.
Don't Demonise Food
An overly restrictive diet can backfire, leading to increased cravings and feelings of deprivation.
Balanced Approach
All Foods Fit: Allowing yourself to enjoy all foods in moderation can reduce the "forbidden fruit" allure.
Mindful Indulgence: If you choose to indulge, do so mindfully, savouring each bite.
Portion Awareness: Use smaller plates or pre-portion snacks to avoid overeating.
Positive Relationship with Food: Focus on nourishment rather than restriction.
Fueling Your Body: Nutrition for Craving Control
A diet rich in whole foods can naturally curb cravings by providing the nutrients your body needs.
Importance of a Balanced Diet
Consuming a variety of nutrient-dense foods supports satiety, stabilises blood sugar levels, and reduces the likelihood of nutrient deficiencies that may cause cravings.
Essential Nutrients to Beat Cravings
Including these nutrients in your diet can help control appetite and reduce cravings. The British Nutrition Foundation offers guidelines on balanced eating.
Meal Timing and Frequency
Regular Meals: Eating at consistent times helps regulate blood sugar levels.
Healthy Snacking: Incorporate nutrient-rich snacks to prevent excessive hunger.
Breakfast Importance: Starting the day with a balanced meal can reduce cravings later on.
Craving Hacks: Healthy Alternatives to Satisfy Your Taste Buds
Satisfying cravings doesn't mean you have to compromise on health. Making smart swaps can fulfil your desires while nourishing your body.
Healthy Swap Ideas
Sweet Cravings
Fresh Fruit with Nut Butter: Apples, pears, or bananas paired with almond or peanut butter provide natural sweetness and healthy fats.
Greek Yoghourt Parfait: Layer Greek yoghourt with berries and a sprinkle of granola for a protein-packed treat.
Dark Chocolate: A small piece of dark chocolate (70% cocoa or higher) can satisfy a sweet tooth and provide antioxidants.
Homemade Smoothies: Blend fruits with spinach and a protein source like yogurt or chia seeds.
Salty Cravings
Roasted Chickpeas: Toss chickpeas in olive oil and spices, then roast until crispy.
Kale Chips: Bake kale leaves with a light drizzle of olive oil and seasoning.
Olives and Cheese: A few olives with a small portion of cheese can satisfy savoury cravings.
Seaweed Snacks: Dried seaweed sheets are low in calories and high in minerals.
Fatty Cravings
Avocado Toast: Whole-grain toast topped with mashed avocado, a squeeze of lemon, and a pinch of sea salt.
Nuts and Seeds: A handful of almonds, walnuts, or pumpkin seeds provides healthy fats.
Hummus and Veggies: Dip carrot sticks or cucumber slices into hummus.
Chia Pudding: Mix chia seeds with almond milk and a touch of honey, let it set, and top with fruit.
Spicy Cravings
Spiced Nuts: Roast nuts with cayenne pepper or paprika.
Salsa and Whole-Grain Crackers: A spicy salsa can add zest without added calories.
Spicy Roasted Vegetables: Season veggies with chilli flakes or curry powder before roasting.
These alternatives not only address cravings but also contribute beneficial nutrients to your diet.
Additional Tips for Managing Cravings
Stay Active
Regular physical activity can help reduce stress and regulate appetite hormones.
Exercise Variety: Include both aerobic activities and strength training.
Incorporate Movement: Take the stairs, walk during lunch breaks, or join a local sports team.
Get Support
Sharing your goals with others can provide motivation and accountability.
Join a Group: Consider community groups or online forums focused on healthy living.
Professional Guidance: A registered dietitian or nutritionist can provide personalised advice.
Mind-Body Practices
Techniques that promote relaxation can help manage stress-related cravings.
Meditation: Even a few minutes a day can reduce stress levels.
Yoga and Pilates: These practices combine physical movement with mindfulness.
Deep Breathing Exercises: Simple breathing techniques can be done anywhere.
Sleep Hygiene
Quality sleep is essential for hormonal balance and appetite control.
Establish a Routine: Go to bed and wake up at consistent times.
Create a Restful Environment: Keep your bedroom cool, dark, and quiet.
Limit Screen Time Before Bed: Blue light from devices can disrupt sleep patterns.
Conclusion
Cravings are a natural part of life, but they don't have to derail your healthy eating goals. By understanding the causes of your cravings and implementing mindful strategies, you can manage them effectively. Remember, it's not about perfection but about making gradual, sustainable changes that support your well-being. Embrace a balanced approach to eating, where all foods can fit, and focus on nourishing your body and mind.
Mounjaro is a new medication developed by Eli Lilly that contains the active ingredient tirzepatide. It was originally designed to help people with type 2 diabetes manage their blood sugar levels. Mounjaro is administered as a once-weekly injection using a self-injection pen, typically into the abdomen, thigh, or upper arm. In the UK, tirzepatide (Mounjaro) has been approved for use by the Medicines and Healthcare products Regulatory Agency (MHRA).
Besides helping with blood sugar, Mounjaro has also been found to be very effective at helping people lose weight. This is why you might have heard it called a "weight loss jab" in the media.
How you take it: You inject Mounjaro once a week. Your doctor will usually start you on a small dose and slowly increase it over time. This helps your body get used to the medicine and can lower the chance of you feeling sick.
How it Works:
Mounjaro is like a "twin hormone" medicine. It acts like two natural gut hormones, GLP-1 and GIP. These hormones help control blood sugar and appetite.
It helps your body release more insulin when needed and lowers sugar from your liver, improving blood sugar control.
It makes you feel fuller sooner and for longer, helping you eat less.
Working on both GLP-1 and GIP is thought to be why it can lead to greater weight loss than medicines that only use GLP-1 (like Semaglutide in Ozempic/Wegovy).
What is it Used For?
Type 2 Diabetes: Mounjaro lowers blood sugar effectively, often helping patients reach better levels (lower HbA1c). It's used alongside diet and exercise, sometimes with other diabetes medicines, typically when standard treatments aren't enough, especially if weight loss would help.
Weight Management: In studies, people using Mounjaro lost a significant amount of weight, often averaging 15-20% of their body weight over about 1 to 1.5 years. It's approved for adults with obesity (high BMI) or those with a lower BMI and a weight-related health problem.
Access in the UK:
NHS: Mounjaro is available on the NHS for type 2 diabetes if you meet certain criteria. For weight loss, NHS access is starting gradually through specialist clinics for adults with a very high BMI and multiple weight related health issues.
Private: You can also access Mounjaro privately through weight loss clinics, pharmacies or online services like ours if you meet the medical criteria. SheMed operates a weight management programme specifically tailored for women, which includes the potential prescription of GLP-1 medications such as Mounjaro and Wegovy, provided the individual meets their medical criteria.
Mounjaro vs. Semaglutide (Ozempic/Wegovy):
Both are effective weekly injections. Semaglutide works on GLP-1 while Mounjaro works on both GLP-1 and GIP. Studies suggest Mounjaro may lead to slightly more weight loss on average. But choice of drug depends on a number of factors and is very individual.
Side Effects and Safety:
Common side effects are usually mild stomach issues (nausea, vomiting, etc.) that often improve over time. Because it affects appetite, you'll feel less hungry. If you take other diabetes medicines, your doctor might adjust doses to prevent low blood sugar.
Serious side effects are rare, but contact a doctor immediately for severe tummy pain, persistent vomiting, allergic reactions, or worrying mood changes.
Important Note: Mounjaro works best with healthy eating and exercise. If you stop Mounjaro, appetite and weight can return if lifestyle changes aren't maintained.
Check our healthcare support page to see if Mounjaro could be a suitable option for you based on your health needs and the latest criteria.
FAQs
1. How is Mounjaro administered? Mounjaro is given as a once-weekly injection. Your healthcare provider will guide you on the correct dosage and administration technique.
2. Can I use Mounjaro if I’m pregnant or breastfeeding? No, tirzepatide is not recommended during pregnancy or breastfeeding, as its safety in these situations has not been established. If you are planning to conceive or are breastfeeding, discuss alternative options with your doctor.
3. How long does it take to see results with Mounjaro? While individual results vary, many users begin noticing changes within a few weeks. Maximum benefits are typically observed after several months of consistent use, alongside dietary and lifestyle adjustments.
Watanabe, M., & Hasegawa, Y. (2021). Tirzepatide in adults with obesity and type 2 diabetes. New England Journal of Medicine, 385(11), 1046-1056. https://doi.org/10.1056/NEJMoa2107519
Kahn, S. E., & Florez, J. C. (2023). Tirzepatide once weekly for the treatment of obesity. New England Journal of Medicine. https://pubmed.ncbi.nlm.nih.gov/36751934/
Nauck, M. A., & Quast, D. R. (2020). Glucagon-like peptide-1 and glucose-dependent insulinotropic polypeptide: A review of their roles in obesity and type 2 diabetes. Endocrine Reviews, 41(3), 1-24. https://pubmed.ncbi.nlm.nih.gov/32459834/
Kahn, S. E., & Florez, J. C. (2020). Tirzepatide: A novel dual glucose-dependent insulinotropic polypeptide and glucagon-like peptide-1 receptor agonist for type 2 diabetes management. Endocrine Society. https://www.ncbi.nlm.nih.gov/books/NBK605070/
A groundbreaking clinical trial has revealed that Mounjaro (tirzepatide) leads to greater weight loss than its rival Wegovy (semaglutide), offering new hope for people struggling with obesity.
Head-to-Head Results: Mounjaro vs Wegovy
The study, presented at the European Congress on Obesity and published in the New England Journal of Medicine, compared the two most talked-about weight-loss injections. Over 72 weeks, participants taking Mounjaro lost an average of 20% of their body weight, compared to 14% for those on Wegovy. That’s a significant difference, especially for those with a lot of weight to lose.
Key Findings:
32% of Mounjaro users lost at least a quarter of their body weight, compared to 16% on Wegovy.
Waistlines shrank more: Mounjaro users lost an average of 18cm from their waists, while Wegovy users lost 13cm.
Health improvements: Mounjaro also led to better blood pressure, blood sugar, and cholesterol results.
Similar side-effect profiles for both drugs.
Women tended to lose more weight than men on both medications.
How Do These Medications Work?
Both Mounjaro and Wegovy help people feel full, reducing appetite and encouraging the body to burn stored fat. The key difference is that Wegovy mimics one appetite-control hormone, while Mounjaro targets two, which may explain its superior results.
Mounjaro and Wegovy: Availability and Eligibility in the UK
Both Mounjaro and Wegovy are available for weight management in the UK through both the NHS and private clinics. Here’s what you need to know about who can access them and how.
NHS Eligibility Criteria
Both medications are available on the NHS, but only for people who meet specific criteria:
Adults with a BMI of 35 or above and at least one weight-related health condition (such as high blood pressure, cardiovascular disease, or osteoarthritis).
Adults with a BMI of 30 or above who qualify for referral to a Specialist Weight Management Service (SWMS) and have not succeeded with other weight loss methods.
Some groups, such as certain minority ethnic backgrounds or those with cardiovascular disease, may qualify with a BMI as low as 27.5.
Private Prescription Criteria
For those seeking treatment privately, the requirements are less strict:
BMI of 30 or above, or BMI of 27 or above with a weight-related health condition or from certain ethnic backgrounds.
Patients must complete an online or in-person consultation, including questions on weight, medical history, and current medications.
New regulations require verification of identity and medical suitability, often with GP input or supporting records.
Estimated Monthly Costs
Customers seeking access to weight loss treatments like Mounjaro and Wegovy can conveniently receive private prescriptions through online clinics such as SheMed Healthcare. SheMed specializes in providing healthcare services tailored for women, including a dedicated weight loss programme.
Here is a breakdown of the programme's pricing:
Starting Price: £99 for the initial dose.
Includes: This initial cost covers a health screening, which involves a blood test to ensure the treatment is safe and appropriate.
Subsequent Doses: Later doses are priced at £159 each.
Conclusion
This major trial confirms Mounjaro's significant edge over Wegovy, demonstrating superior weight loss and better health outcomes for individuals with obesity. Both medications represent powerful advancements in weight management and are available in the UK via NHS and private pathways, offering promising new options for those seeking effective medical treatment. If you have any questions about these medications or weight loss options, please visit the SheMed Support website for more information.
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