Emotional eating is a widespread issue that affects many women, impacting both mental and physical health. It involves using food as a means to cope with emotional distress rather than to satisfy physical hunger. This behaviour can lead to a cycle of overeating, weight gain, and feelings of guilt or shame. According to theNHS, emotional eating can contribute to health problems such as obesity, depression, and anxiety.
A study published in the Appetite journal found that emotional eating is prevalent among women in the UK, often linked to stress, low mood, and fatigue (O'Connor et al., 2008). The pressures of modern life, including work demands, social expectations, and personal responsibilities, can trigger emotional eating episodes. Addressing these triggers is crucial for improving overall well-being and developing a healthier relationship with food.
This guide aims to help women understand emotional eating, identify personal triggers, and provide practical strategies to overcome them.
Understanding Emotional Eating
What Is Emotional Eating?
Emotional eating refers to the consumption of food especially comfort foods in response to emotional needs rather than physical hunger. It often involves eating large amounts of food in a short period, and it's a way to suppress or soothe negative emotions.
Emotional Hunger vs Physical Hunger
Distinguishing between emotional and physical hunger is essential:
Emotional Hunger:
Sudden Onset: Strikes abruptly and feels urgent.
Specific Cravings: Desires particular foods, often high in sugar or fat.
Mindless Eating: Eating without paying attention to fullness cues.
Unresolved Feelings: Leads to guilt, shame, or continued emotional distress.
Physical Hunger:
Gradual Onset: Develops over time.
Open to Options: Willing to eat various foods.
Aware Eating: Conscious of satiety and stops when full.
Physical Satisfaction: Eating relieves hunger without negative emotions.
Understanding these differences can help you make mindful choices about when and what to eat.
The Comfort Food Phenomenon
Comfort foods are typically high in calories, carbohydrates, sugar, or fat. They provide a temporary sense of relief or pleasure by triggering the release of feel-good neurotransmitters like dopamine and serotonin. However, this effect is short-lived, and reliance on comfort foods can lead to health issues. As indicated by the British Nutrition Foundation that while certain foods can influence mood, overindulgence can create a cycle of dependency and negative health outcomes.
Common Emotional Triggers Among British Women
Several factors contribute to emotional eating in British women:
Stress: High-pressure jobs, financial concerns, and family responsibilities can cause chronic stress.
Anxiety and Depression: Mental health issues may lead to overeating as a coping mechanism.
Boredom: Lack of stimulation or routine can result in eating to fill time.
Societal Pressures: Media portrayal of ideal body types can impact self-esteem and eating habits.
Seasonal Changes: The UK's long winters and limited daylight can affect mood and increase cravings, related to Seasonal Affective Disorder (SAD).
By recognising these triggers, you can begin to address the underlying causes of emotional eating.
Identifying Your Emotional Eating Triggers
The Importance of Self-Awareness
Self-awareness is the cornerstone of change. By understanding your patterns and triggers, you can develop strategies to manage them effectively.
Self-Reflection Exercise
Maintain a Food and Mood Diary: Document your food intake alongside your emotional state. Note the time, what you ate, your hunger level, and feelings before and after eating.
Analyse Patterns: After a week or two, review your diary to identify common themes or triggers.
Reflect on Situations: Consider the circumstances surrounding emotional eating episodes.
Downloadable Food and Mood Diary
We have prepared a Food and Mood Diary Template provided by Mind, the mental health charity. This resource can help you track your eating habits and emotions effectively.
Hypothetical Examples
Case Study: Laura's Afternoon Cravings
Laura, a 40-year-old nurse from Bristol, noticed she craved sweets every afternoon around 3 pm. Through her diary, she realised this coincided with feelings of fatigue and stress at work. By recognising this, she started taking short breaks and practising deep breathing exercises to manage stress.
Case Study: Hannah's Late-Night Snacking
Hannah, a 30-year-old mother from Edinburgh, found herself snacking after putting her children to bed. She identified feelings of loneliness and used that time to call a friend or read a book instead.
These examples highlight how self-reflection can lead to meaningful changes.
Strategies to Overcome Emotional Eating Triggers
Now that you've identified your triggers, let's explore strategies to address them.
Mindful Eating Techniques
The Principles of Mindful Eating
Mindful eating encourages you to be fully present during meals, promoting a greater awareness of your body's hunger and fullness signals.
Awareness: Paying attention to the taste, texture, and smell of food.
Non-Judgment: Accepting your feelings and thoughts without criticism.
Listening to Your Body: Recognising hunger and satiety cues.
Practical Tips for Mindful Eating
Create a Calm Environment: Eat without distractions like TV or smartphones.
Use All Your Senses: Observe the colours, smells, and flavours.
Chew Thoroughly: Aids digestion and allows you to savour your food.
Pause During Meals: Set down utensils between bites.
Emotional eating triggers can be effectively managed through strategies that focus on self-awareness, stress reduction, and healthier coping mechanisms. Techniques such as mindfulness meditation and journaling help individuals identify and address the emotions driving their eating behaviours, while engaging in physical activity and relaxation practices like yoga or deep breathing can reduce stress and curb impulsive food cravings. Building a supportive environment, such as seeking therapy or joining support groups, further strengthens resilience against emotional triggers. (Springer Link)
Healthy Coping Mechanisms for Emotions
Managing Stress and Anxiety
Exercise: Physical activity reduces stress hormones and releases endorphins.
Options: Join a local gym, take up running, or try home workouts.
Recommendation: The NHS recommends at least 150 minutes of moderate-intensity activity a week.
Relaxation Techniques:
Meditation: Apps like Calm and Headspace offer guided sessions.
Deep Breathing: Practice techniques like diaphragmatic breathing.
Dealing with Boredom and Sadness
Engage in New Hobbies: Learn a musical instrument, start knitting, or take up photography.
Social Activities: Attend community events or join clubs aligned with your interests.
Volunteer Work: Organisations like Volunteering Matters provide opportunities to give back.
Activities That Resonate with Women
Walking in Nature: Explore national parks or local green spaces. The National Trust offers information on trails and events.
Creative Classes: Participate in art, dance, or cooking classes available in your community.
Support Groups: Join groups facilitated by organisations like BEAT for peer support.
Building a Balanced Diet
The Role of Nutrition in Emotional Well-being
A balanced diet supports not only physical health but also mental well-being. Nutrients like omega-3 fatty acids, B vitamins, and amino acids play roles in mood regulation.
Creating a Balanced Meal Plan
Follow the Eatwell Guide: Ensure your diet includes:
Fruits and Vegetables: Aim for at least five portions a day.
Starchy Carbohydrates: Choose wholegrain options for sustained energy.
Proteins: Include lean meats, fish, eggs, beans, and pulses.
Dairy or Alternatives: Opt for lower-fat options.
Healthy Fats: Use unsaturated oils in moderation.
Meal Prep: Prepare meals in advance to avoid impulsive eating.
Guidelines from Trusted Sources
Refer to the NHS Eatwell Guide and resources from the British Dietetic Association for detailed information.
Managing Triggers in Your Environment
Reducing Exposure to Tempting Foods
Modifying your environment can reduce the likelihood of emotional eating.
Practical Environmental Strategies
Organise Your Kitchen:
Keep Healthy Foods Accessible: Place fruits and nuts within easy reach.
Store Treats Out of Sight: If you choose to keep them, store them in opaque containers.
Grocery Shopping Tips:
Shop Online: Avoid impulse buys by ordering groceries online.
Read Labels: Be aware of nutritional content.
Dining Practices:
Use Smaller Plates: Helps control portion sizes.
Eat at the Table: Avoid eating in front of the TV.
Sample Pantry Makeover
Implementing these changes can make healthier choices more convenient.
Additional Support and Resources
Professional Help and Helplines
GP Consultation: Your GP can provide referrals to dietitians or mental health professionals.
Mind: Provides information and support on mental health issues. Visit Mind.
BEAT: Offers resources and support for those affected by eating disorders. Visit BEAT.
Samaritans: Provides emotional support 24/7. Call 116 123 or visit Samaritans.
Educational Materials and Workshops
NHS Self-Help Resources: Access guides and tools at NHS Self Help.
Workshops: Local community centres and adult education colleges may offer courses on stress management, mindfulness, and healthy cooking.
Online Resources:
Centre for Mindfulness Research and Practice: Bangor University.
Living Life to the Full: Offers free online courses to improve mental health (https://llttf.com/).
Conclusion
Emotional eating is a complex issue, but with understanding, self-awareness, and practical strategies, it is possible to overcome it. By recognising your triggers, practising mindful eating, adopting healthy coping mechanisms, and seeking support, you can develop a healthier relationship with food and enhance your overall well-being.
Remember that change takes time, and it's important to be patient and compassionate with yourself. Every step you take towards addressing emotional eating is a positive move towards better health and happiness.
Take the first step today by trying one of the strategies outlined in this guide. Reach out to professionals if you need support, and know that you are not alone on this journey.
O'Connor, D. B., Jones, F., Conner, M., McMillan, B., & Ferguson, E. (2008). Effects of daily hassles and eating style on eating behavior. Appetite, 50(1), 119-124.
Dallman, M. F., Pecoraro, N., & la Fleur, S. E. (2003). Chronic stress and comfort foods: Self-medication and abdominal obesity. Brain, Behavior, and Immunity, 17(4), 275–280. https://doi.org/10.1016/S0889-1591(03)00049-3
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The content on the SheMed blog is provided for general informational and educational purposes only. While SheMed provides professional weight loss services and strives to ensure the information shared is accurate and up to date, we make no representations or guarantees as to its accuracy, completeness, or timeliness. This content should not be taken as personal medical advice or a substitute for consultation with a qualified healthcare provider. Always speak with your doctor or licensed medical professional about your individual health or medical needs before starting any new treatment or programme. Never disregard or delay seeking professional medical advice because of something you have read on this site. SheMed is not responsible for any actions you may take based on the information provided in this blog.
We are thrilled to announce a monumental milestone for the SheMed community: we have successfully raised $50 million in Series A funding, officially valuing SheMed at $1 billion and cementing our status as a Unicorn company.
This landmark investment is more than just capital; it is a powerful validation of our mission and the extraordinary, unmet demand for truly personalised, women-focused healthcare.
Validation of Our Mission: Personalised Care
In less than a year since our founding in April 2024, SheMed has grown into the UK’s fastest-growing GLP-1 programme, empowering over 60,000 members with a sustainable path to better health. This journey has been driven by the need to replace 'one-size-fits-all' treatments with clinically precise, compassionate, and accessible care.
As our Co-Founder and CEO, Olivia Ferro, explains:
“Achieving unicorn status validates the scale of the unmet needs for world-class GLP-1 care. Having been a GLP-1 patient myself, I know how transformative the right diagnosis and treatment can be. We built SheMed to give women the personalised support I struggled to find: care that listens, understands, and empowers.”
Accelerating Our UK Expansion and Innovation
This new funding will be strategically invested to significantly expand our operations across the United Kingdom and enhance the quality of care our members receive.
The investment will be used to:
Scale Our Teams: Grow our medical, clinical, and technology teams to ensure every member receives best-in-class support.
Strengthen Clinical Infrastructure: Enhance our capabilities and platform to maintain clinical excellence and safety.
Advance Research: Support new research initiatives, including the upcoming publication of the first-ever female-focused GLP-1 clinical study. These findings will provide critical insights into how these medications affect women's unique hormonal and metabolic responses, helping us refine future treatment pathways for all women.
Co-Founder and President, Chloe Ferro, emphasises the market demand:
"The demand for SheMed's services has been extraordinary. Women are seeking care that recognises their individuality, their biology, and their experiences. It's why women continue to turn to SheMed for a tailored, more supportive path to healthcare.”
The SheMed Difference: Built By Women, For Women
SheMed is redefining weight management and women’s metabolic health by integrating advanced medical oversight, data-driven insights, and continuous support through an all-in-one digital platform.
Our dedication to clinical precision is paramount. Unlike standard telehealth providers, SheMed requires a comprehensive at-home blood test for eligibility and tracking. This crucial step ensures that treatment plans are safe and tailored to your specific biology, providing you with a foundation for lasting health results.
This $50 million funding round marks the beginning of our next chapter—a chapter dedicated to scaling our impact and delivering truly world-class, personalised healthcare to every woman in the UK.
Thank you to our members and our partners for believing in the SheMed mission. We are just getting started.
When new medical studies are released, they can feel full of numbers and complex terms. At SheMed, our role is to help you understand what they really mean for you, your health, and your future.
Recently, Novo Nordisk released the results of the STEER study, one of the most significant pieces of research yet on GLP-1 medicines like Wegovy. And the findings show something powerful: Wegovy is not only about weight loss, it’s also about heart health.
The Big Picture: What the STEER Study Looked At
The STEER study explored how GLP-1 medicines affect heart health in people living with Overweight or Obesity and established cardiovascular disease (but without diabetes).
Researchers compared Wegovy (Semaglutide 2.4mg) with Tirzepatide (Mounjaro). They focused on the risk of serious heart problems, what doctors call “major adverse cardiovascular events” (MACE). These include:
Heart attack
Stroke
Death from heart disease
What They Found
The results were striking:
For people who stayed on treatment without big gaps, Wegovy reduced the risk of heart attack, stroke, or cardiovascular death by 57% more than Mounjaro.
When looking at all treated people, even those with breaks in care Wegovy still showed a 29% reduction in these serious events overall.
In short, Wegovy is not only helping people lose weight, it is also showing clear cardiovascular protection, especially when used consistently.
Why This Matters for You
We’ve always known GLP-1 medicines are powerful tools for weight loss, but the STEER study highlights something even bigger: they can also protect your heart. For anyone living with Obesity and cardiovascular disease, this is game-changing.
It also reinforces an important truth - long-term commitment matters most. The people who saw the greatest benefits were those who stayed consistent with their medication. That’s why at SheMed, we design every part of our programme to keep you supported, motivated, and engaged for the long run.
The SheMed Difference: Seeing the Bigger Picture
Medication is only one part of your health journey. At SheMed, we combine Wegovy with wraparound care:
Regular blood tests to track key markers like cholesterol, blood sugar, and liver health.
Weekly check-ins and app reminders to help you stay on track.
Education and content designed specifically for women, covering sleep, hormones, activity, and nutrition.
Proactive Side effect care and support to keep you comfortable and supported as your body adjusts.
This holistic approach matters because weight loss is just one marker of progress. By running blood tests before starting the programme, at 6 months, and 12 months, we can show you the deeper changes happening inside your body, improvements in cholesterol, blood sugar, and overall metabolic health.
It means you’ll see the true value of GLP-1s, not just in how you look or feel, but in the measurable ways your health is improving and your risks are reducing.
Why Wegovy Through SheMed Makes Sense
At SheMed, we’ve worked hard to make Wegovy accessible and affordable. With static, transparent pricing across doses, our members know exactly what they’re paying. That means no hidden surprises and no price hikes as you move up through titration.
When you combine that cost benefit with the evidence from STEER that Wegovy offers not just weight loss but cardiovascular protection the case for choosing Wegovy through SheMed becomes even stronger.
You’re not just investing in weight management; you’re investing in heart health, future health, and a programme designed to keep you safe and supported every step of the way.
The Future of Health With SheMed
The STEER study is a reminder that the story of GLP-1s is still unfolding and it’s about so much more than weight loss. These medicines are changing how we think about obesity, cardiovascular health, and long-term wellbeing.
At SheMed, we’ll continue to keep you informed as new research emerges, but more importantly, we’ll keep showing you the bigger picture through your own results. With every blood test, every milestone, and every step forward, you’ll see how far you’ve come not just in weight, but in health.
Because at SheMed, you’re not just losing weight. You’re gaining health, protecting your future, and building the strongest version of you.
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